Empathy: The film aims to evoke empathy in the viewer towards the challenges faced by veterans and the need to support them.

Resilience: The film highlights the resilience and determination of Bill and manufactures to fight against the broken culture around manufacturing and make a positive change.

Courage: The film showcases the courage of veterans to overcome their challenges and find a new sense of purpose.

Collaboration: The film emphasizes the importance of collaboration and teamwork to achieve a common goal in redefining what it means to be MADE IN AMERICA

Growth: The film focuses on the growth and transformation of Bill as he faces the challenges of his hero's journey and learns valuable lessons along the way.